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Winter Listing Strategy: Should You Sell Your Home This Winter?

by Bethany Schilder

Thinking about selling your home this winter? Well grab those fuzzy socks and your favorite peppermint mocha, because we’re about to unwrap the sparkly world of selling during the chilliest months of the year! Even in Las Vegas where our “winter” can feel like a brisk fall afternoon, the real estate market shifts with the seasons. Winter brings its own set of vibes, perks, and a few quirks.

The Pros of Listing in Winter

If you’re wondering whether buyers are even out there during the colder months, the answer is a big, bright, glittery YES! And winter buyers? They tend to be incredibly serious about making a move.

Less Competition, More Spotlight

Many sellers press pause in the winter, thinking they should wait until spring. That means lower housing inventory, leaving more room for your home to shine. Less competition = more visibility + more motivated buyers.

Winter Buyers Mean Business

People searching for homes in winter usually have a real reason to move: job relocations, life changes, tax considerations, or the desire to start fresh in the new year. These buyers are focused, intentional, and ready to write offers.

Homes Feel Extra Cozy

Soft lighting, warm decor, and subtle seasonal touches create emotional appeal. Buyers love stepping into a home that feels like a warm hug. Just keep it elegant, not over-the-top gingerbread village status.

The Cons of Listing in Winter

Now let’s be real, selling in winter isn’t all peppermint lattes and glittery wreaths.

Smaller Buyer Pool

While winter buyers are serious, there are fewer of them. If you’re aiming for maximum exposure or multiple offers, spring might bring the crowd.

Coordinating Showings With Winter Life

Between holidays, travel, visiting family, and juggling regular life, keeping your home showing-ready can feel like wrangling glitter in a craft room. Doable but it needs a plan.

Buyers May Ask for Seller Credits

Here’s a little winter nuance: because buyers know the market slows this time of year, they may feel more confident asking for seller credits like closing cost assistance, minor repairs, or home warranties.

This isn’t necessarily a downside just part of a well-planned winter strategy! With the right pricing and marketing approach, we can set expectations and protect your bottom line.

Let’s Build Your Winter Listing Strategy

Whether you’re ready to list now or you want to plan ahead for the perfect moment, I’m here to help you design a seamless, joyful, stress-reduced selling experience. Whenever you’re ready, send me a message or text me a good time to call, and we’ll map out your strategy. Let’s get this winter party started!

Anytime between “now” and “right now” is a good time to take action on shaping your best life, and that includes where you live. Let’s get the ball rolling on your next steps.
(702) 374-6807. Or drop me a line here.

Bethany Schilder Real Estate Agent

Filed Under: For Sellers, Real Estate Tagged With: selling a home

About Bethany Schilder

My name is Bethany Schilder and I am a connector! My mission is to help connect busy families with their 'home sweet home’ in Las Vegas. As a native of Las Vegas, I know the various communities and neighborhoods across the Valley like the back of my hand, and bring that expertise in pricing and marketing homes for sale and for finding the perfect spot to nest. I'm always up for chips and guac', wine pairing, or brunch (and can recommend the best places to enjoy them all...!)

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